The biggest companies are focussing on data. Data are often more important than the traditional business. A reason to look into the topic a bit deeper.
Brian Curran is Vice “President Digital Innovation and Design” at Oracle. With his “The Value Equation” model he shows an idea how to measure CX.
Empathy in business shouldn’t be a situational response that companies trot out during crises. Instead, it should be core, foundational business value.
Technology improvements and development takes place in high speed… while reorganisation is falling far behind. CX is driving change and is transforming our business (acting with customers in B2B & B2C) by 180 degree. For this, reorganisation is a must have.
Jeff Bezos announced to step back from Amazon later this year. Read this great article on mycostomer.com how he transformed customer experience. We all know Amazon is leading within CX.
“Customers should sell us back our products”. Ryan Gellert, Patagonia’s new boss, explains how to slow down a company spoiled by success.
2021 is the year that new ways of interacting with new business models — and transformed cultures — are all vying for a place at the table. What are the themes? What kinds of frameworks, methodologies, use cases, rules of engagement, technological advances will be necessary? Paul Greenberg consult…
Customer Experience (CX) in it’s core has first off all the purpose to be there for the customer. Money is not the point the customer is interested. This is different if we look into companies.
We are in the middle of an evolution. It started with digital transformation, came to customer experience and now it’s heading to the time after empathy. Let’s have a look at the evolution and see what’s next.
Customer experience is the fundamental driver behind customer-centric marketing today. From creating content of value to sending out personalized messaging and analyzing data to learn more about customer expectations, the whole point is always to enhance CX. However, new research published by the CM…