Customer Experience (CX) in it’s core has first off all the purpose to be there for the customer. Money is not the point the customer is interested. This is different if we look into companies.
We are in the middle of an evolution. It started with digital transformation, came to customer experience and now it’s heading to the time after empathy. Let’s have a look at the evolution and see what’s next.
Customer experience is the fundamental driver behind customer-centric marketing today. From creating content of value to sending out personalized messaging and analyzing data to learn more about customer expectations, the whole point is always to enhance CX. However, new research published by the CM…
The picture of the anatomy of a customer is great! This guide to customer experience has everything you need to know so your business can provide the best customer experience and win.
Whenever customer experience folk say “enhance the customer experience”, this rarely amounts to addressing ‘product’ or ‘pricing’ issues. Almost always it refers to improving the service experience. This is not right.
DMCNY (Direct Marketing Club of New York) endeavors to foster, advance, and promote the members’ charitable, educational, scientific and literary interests, as well as their understanding and application of professional direct marketing practices.We are a regional, professional non-profit associatio…
The most effective customer strategies are grounded in active engagement, setting clear expectations and empowering users with options that suit their needs.
Change or no change ? At the end of every year and beginning of the next there is a reflection requested at that imaginary milestone in time…
The step after CX is clear for most… It’s revenue. But is this right? Is this the right thing in mind when building a great CX?
“My friend Stephen Denny asked me if I would write the foreword for his new book, “Unfiltered Marketing: 5 Rules to Win Back Trust, Credibility, and Customers in a Digitally Distracted World.” It meant a lot to me. Having the ability to set the stage for someone’s passion and hard work is not something…”