P.F. Chang’s CMO: “Who Cares About the Marketing Department?”
Dwayne Chambers, CMO of P.F. Chang’s, spoke about working in a kitchen, listening to social media and why diners don’t care about marketing.
The consumer decision journey in the increasingly complex search retail marketplace
As e-commerce continues to grow, retail marketers will need to invest in digital marketing. Columnist Christi Olson makes the case that search can strengthen your online retail strategy at every stage of the buyer journey.
Social Media is so important for Customer Centric and Digital Transformation
Why is Social part of your Digital Transformation strategy? Why is Social so important? Social is the puls of your customer and much more….
When is a native ad not native? Understanding it’s all about context
Why native advertisers need to understand the context of the user experience and match the quality standards of what’s around the ads.
