When is a native ad not native? Understanding it’s all about context

- When is a native ad not native? Understanding it’s all about context: Why native advertisers need to understand the context of the user experience and match the quality standards of what’s around the ads.
When is a native ad not native? Understanding it’s all about context - Marketing Land
Contributor Rich Rosenzweig explains why native advertisers need to understand the context of the user experience and match the quality standards of what’s around the ads.


Source: https://marketingland.com/understanding-native-relation-214091

 

Topic: Communication- Customer Experience

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Customer Experience & Digital Transformation