The future of creativity in an automated world
As marketing becomes increasingly automated, brands need to ensure creativity and innovation don’t suffer as a result.
Blockchain CEO Peter Smith: We’re 24 Months From A Top 30 Government Issuing A Digital Currency
During a recent episode of This Week in Startups, Blockchain CEO Peter Smith told host Jason Calacanis that a “top 30” government will issue a digital currency within 24 months.
Is Google getting ready to buy Marketo?
That’s one of the possibilities raised by an announcement of a multilevel alliance between the two companies.
Top Trends in the Gartner Hype Cycle for Emerging Technologies, 2017
Enterprises should explain the business potential of blockchain, artificial intelligence (AI) and augmented reality (AR).
P.F. Chang’s CMO: “Who Cares About the Marketing Department?”
Dwayne Chambers, CMO of P.F. Chang’s, spoke about working in a kitchen, listening to social media and why diners don’t care about marketing.
Why Agencies And Brands Should Be Worried
It’s not pretty out there in AgencyLand… but what’s coming down the line? Change.
Will blockchain upend digital advertising as we know it?
The tech could solve myriad issues pertaining to ad fraud and non-transparency, but would be yet another disruption to an industry still scrambling to achieve digital transformation.
Google: New video previews in search results
Now when you do a search on Google, you’ll get a preview of relevant videos directly in the results, so you have a better idea of what you’re about to watch before you tab.
Can blockchain satisfy GDPR’s user data protection requirements for targeted ads?
New York City-based blockchain ad tech firm MadHive thinks so.
LinkedIn adds analytics, audience management & media buying solutions to its partner program
API integrations with 19 new partners are aimed at helping marketers more easily manage and track LinkedIn campaigns.
