Will blockchain upend digital advertising as we know it?

- Will blockchain upend digital advertising as we know it?: The tech could solve myriad issues pertaining to ad fraud and non-transparency, but would be yet another disruption to an industry still scrambling to achieve digital transformation.

Will blockchain upend digital advertising as we know it?

The tech could solve myriad issues pertaining to ad fraud and non-transparency, but would be yet another disruption to an industry still scrambling to achieve digital transformation.

Source: Marketing Dive

August 22, 2017Topic: Communication- Digital- Tooling & More- Trends, News & More

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