About 40 percent of the global population are social media users
There are now over 3 billion social media users in the world. Hootsuite / we are social published this amazing report about internet, social, mobile and social mobile user.
Gartner Magic Quadrant for WCM 2017 … Who’s In Who’s Out?
It is that time of year again when Gartner migrates those little dots around to guide companies that are in the process of evaluating a Web Content Management solution for their business, by providing an in-depth analysis of leading vendors. This article will not only discuss who’s in, who’s out, and who jumped from one category to another over the past year but it will also include exclusive comments from the leading vendors’ execs on their inclusion as well as the cautions that the Gartner analysts
Sizmek to Acquire Fellow Ad Tech Company Rocket Fuel for $125.5 Million
Sizmek, an advertising technology company owned by private-equity firm Vector Capital, has agreed to acquire public ad-tech company for $125.5 million, or $2.60 per share, the companies said Tuesday.
Facebook now has 2 billion monthly users… and responsibility
Thirteen years after launching and less than five years after hitting 1 billion, Facebook now has 2 billion monthly active users. If getting to 1 billion was…
The future of ad agencies has never been more in doubt
The ad traditional ad agency business is under increased pressure, from consulting companies like Accenture to the growing dominance of Facebook and Google
Google Could Face Over $1.45 Billion In Fines For ‘Manipulating’ EU Search Results
The Financial Times has reported that EU officials are expected to charge the company with abusing its dominance online.
Over half of online adspend will track users across devices by 2020
Cross-device audience ID matching, which can match online users across their smartphone, tablet and computers, is forecast to make up over half of UK online adspend by 2020.
AI will change everything – even the C-suite
We’ve seen a number of new titles crop up in recent history – chief data officer, chief experience offer and, in a few unfortunate instances, chief magic officer. Whether these roles have staying power remains to be seen, but they’re about to be joined by another new kid in the C-suite: The chief artificial intelligence officer. Or something like that.
In Germany Native Will Dominate Digital Advertising in 3 Years Says Industry Experts
Seeding Alliance, a native advertising developer and marketer in Germany, have carried out a survey among industry experts.
Facebook and Google completely dominate the digital ad industry
Google and Facebook together accounted for an astounding 99% of revenue growth from digital advertising in the US last year, according to an analysis of IAB estimates.
