Over half of online adspend will track users across devices by 2020

- Over half of online adspend will track users across devices by 2020: Cross-device audience ID matching, which can match online users across their smartphone, tablet and computers, is forecast to make up over half of UK online adspend by 2020.
Over half of online adspend will track users across devices by 2020
Cross-device audience ID matching, which can match online users across their smartphone, tablet and computers, is forecast to make up over half of UK online adspend by 2020.


Source: https://www.campaignlive.co.uk/article/half-online-adspend-will-track-users-across-devices-2020/1432423

 

Topic: Communication- Trends, News & More

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