Customer Conversion Strategy… the Transformation Framework
Do you know what a CSS is? CSS is well known as “cascading style sheet” and defines the look of a website. But what has CSS to do with #CX, #Strategy and #Change?
Directions – Agencies and Management Consultancies in a changing world of people and processes
Agency vs. Management Consultancy… or People vs. Processes – Meeting people and talking about topics drives me always to re-think topics, directions and ideas. Sometimes it’s just the half of a sentences which point me in a direction and let me brood about something. Now I came to the different direction, the different culture and the different approach between agencies and management consultancy.
Brands of the Future: The Critical Relationship Between BX, CX, UX and EX – Brian Solis
Businesses are doubling down on customer experience and rightfully so. The customer has never been more connected, informed and empowered. Any brand hoping to survive and thrive in an era of digital Darwinism has no choice but to #adaptordie. But customer experience in of itself is not enough. Brands must understand what it means to compete at a time when people are not only changing, their priorities around values, aspirations and loyalty are also shifting. Humanity is now the killer…
The Interaction Change driven through digital #CX
The digitization is pushing us into the direction where we need to re-think traditional ways of communication and interaction. We interact with user / consumer through marketing communication, products and services, through support and my other channels. “Data is the new oil” is a slogan everyone has read. The user / consumer get’s a huge […]
Growth through Customer Experience – the Growth Map
Growth and Customer Centricity / Customer Experience, does this fit together? Where should I focus on, on the customer or the ROI? True is, that things are changing fast and agility is what’s needed to follow this speed.
What do you change in 2018?
2017 was a year packed full of buzz-word. 2018 will be the year to sort out and set the course for the future. It’s about the gap bringing the right vision to road.
Your Digital Transformation Won’t Succeed Without Cultural Change
A corporate culture is often the reason for an older company’s long term success. But to succeed in the digital era, this culture needs to transform.
P.F. Chang’s CMO: “Who Cares About the Marketing Department?”
Dwayne Chambers, CMO of P.F. Chang’s, spoke about working in a kitchen, listening to social media and why diners don’t care about marketing.
