Facebook sees ad spend boom despite data scandal

- Facebook sees ad spend boom despite data scandal: Disproving sceptics predicting a doomsday scenario for Facebook has seen a 19% increase in ad spend on its core platform and Instagram quarter-over-quarter and a 48% increase year-over-year, according to new research. The data, from 4C Insights, indicates that Facebook’s enduring performance can be attributed to strong return on investment for marketers dispelling any fallout...

Facebook sees ad spend boom despite data scandal | Netimperative – latest digital marketing news
Disproving sceptics predicting a doomsday scenario for Facebook has seen a 19% increase in ad spend on its core platform and Instagram quarter-over-quarter and a 48% increase year-over-year, according to new research. The data, from 4C Insights, indicates that Facebook’s enduring performance can be attributed to strong return on investment for marketers dispelling any fallout…
Source: Netimperative – latest digital marketing news

 

Topic: Trends, News & More

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