Customer experience metrics that help you gauge engagement success

- Customer experience metrics that help you gauge engagement success: Customer experience and a customer-centric approach remains top of the agenda for most marketing leaders. But according to recent research from Forrester, only a third of Australian brands added or improved on their CX measurement in the past year. So just what does it take to measure your customer experience efforts successfully?

The top customer experience metrics that help you gauge engagement success
Customer experience and a customer-centric approach remains top of the agenda for most marketing leaders. But according to recent research from Forrester, only a third of Australian brands added or improved on their CX measurement in the past year. So just what does it take to measure your customer experience efforts successfully?
Source: www.cmo.com.au

 

Topic: Communication- Customer Experience

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Customer Experience & Digital Transformation