Re-think your Marketing
We are in times where we are talking about the Customer Experience, but do we comply with the CX approach? Ask your self where you are at the following 5 topics.
Marriott International Prioritizes Innovation in Guest Experience to Cultivate Brand Loyalty and Drive Growth – Brian Solis
There’s an old adage in business: A happy customer is a loyal customer. Focus on driving loyalty, and you cultivate a customer relationship that is not only special, but also incredibly rewarding for the business over a longer period of time. By putting loyalty at the center of everything, loyal customers become proud stewards of the brand, advocating their experiences and going out of their way to spend more time and money with the brand. In any given category, their…
Orchestrating the whole
We have an orchestra with great musicians. We have different channels / areas like strings and wind musicians. What we need are more maestros with a holistic understanding, a detailed acting and a vision to bring things together in an innovative way.
The Customer Experience Management Tool for CX Leader
Customer experience (CX) leaders must reach for and achieve increasing and evolving levels of CX maturity. That’s why the one customer experience management (CEM) tool that every CX leader must use is a CX Maturity Model.
6 Digital Transformation Trends for 2019 – 2020
Digital transformation is much more than “corporate speak” and we should not discount its legitimacy when it comes to business modernization. So I say this, Digital transformation is not a buzzword.
The Marketing Master Plan
Building up a brand is first of all focussing on the customer. Who is the driver of it and how can we successfully build the right Customer and Brand Experience?
Collection: “Digital Transformation” Definitions
This is a collection of definition I found or I was told. Happy to read your definition in the comments.
The 4 Stages of the CX Framework
True CX requires lateral thinking. We need to transform our mindset, break down silos and face the operational marketing challenges. Stage 1 – Vision & Strategy The first silo is the corporate structure. We have sales, marketing, client service / support, product management and more. all with own goals which are mainly corporate driven. Is […]
How to tackle the operational silos that damage customer experience
What are operational silos, why do they occur and how can they harm customer experiences?
How Marketing Helps Drive Business Transformation at Bank of America
“Marketing has been an accelerant. It shows the alignment.” Meredith Verdone, CMO Bank of America
