Collection: “Digital Transformation” Definitions

- Collection:

This is a collection of definitions I found or I was told. I do not write my definition here (think there is much written from me in other postings), but I’m very happy if you post your definition in addition in the comments.

” The definition of digital transformation is the realignment of, or new investment in, technology, business models, and processes to drive new value for customers and employees and more effectively compete in an ever-changing digital economy.” Brian Solis 1)

“Digital Transformation (DX) is not necessarily about digital technology, but about the fact that technology, which is digital, allows people to solve their traditional problems. And they prefer this digital solution to the old solution.” Wikipedia 2)

“Digital transformation is the integration of digital technology into all areas of a business, fundamentally changing how you operate and deliver value to customers. It’s also a cultural change that requires organizations to continually challenge the status quo, experiment, and get comfortable with failure.” unknown

“Digital transformation is the process of using digital technologies to create new — or modify existing — business processes, culture, and customer experiences to meet changing business and market requirements. This reimagining of business in the digital age is digital transformation.” Salesforce 3)

“Digital transformation is a foundational change in how an organization delivers value to its customers.” 4)

“Digital transformation is not just about technology; it is about reimagining your company. It is the necessary but challenging journey of operating digital-first with the speed and nimbleness to change or introduce new products and experiences rapidly, exploit technology to create lean operations, and free people to do more complex tasks that create value.” Forrester 5)

“Digital Transformation is a customer centric transformation. Digital transformation is about transformation, not about digital… digital is just in it’s core. It is a means for the purpose, a functional instrument” unknown

Love to see your definitions in the comments.

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Customer Experience & Digital Transformation