As CMOs take on more responsibilities, columnist Jim Yu discusses three key strategies to help them develop a technology stack that will drive performance, convert leads and justify the value of an increased marketing budget.
Digital Transformation is in everyone’s mouth. We need to have the right vision, build the right strategy and solve the issues to get it up and running. It’s a question of vision, strategy and operational excellence.
Just listen to this great Video with Steve Jobs from 1997 talking about #CX, Customer Experience. That’s 20 years ago and we now start talking about this topic.
If you’re just going to sit in your functional silo and do more of what you’ve always done, then you’re not going to go far as a customer experience leader.
Customer Centric is one of the key buzzwords these days…. but what’s behind? It’s a cultural change and much more then just CRM (Customer Relationship Management), or better it’s an active CRM approach which is not only reflecting the past. We need to transform our self from CRM over CEM up to CIM.
Turn around… What do you see? Turn back and look forward. Are you open minded and really want to change things? Changing things for you and also things within your market?
Digital is always changing. If you do things like two or more years before and you are happy with the results ok, but there is such a huge potential within digital and the digital transformation / IoT. It requires change in all areas of operating. Digital Transformation is change in every pore of you, and your business. It’s about…
There a 3 pillars. You will find much about Marketing and Communication within this blog. Also there is a strong attention on IT, systems and data. In this blog post now I would like to focus on the third pillar… Change Management. This is, maybe, the most important pillar. Digital Transformation and IoT is changing […]
Stop talking about Marketing if you mean just Advertising …and think about Communication. This is everything like content, PR, social, advertising and much more. It’s user / customer centric. Advertising is you centric. It focus on selling your products to someone instead of being the trusted advisor for your target group who delivers what they […]
Day by day we read many articles about digital strategies, visions and so on…. This is theory! But how do you bring “Digital Transformation” to the road?