Marketing In The Age Of Machine Learning

“Adviser brands represent a shift away from a traditional focus on top-of-the-funnel campaigns and marketing-centric metrics. There is no longer a delineation between digital and traditional customers. Anyone with a smartphone traverses between online and offline activities without a second thought. Customers are becoming more connected and mobile and as a result, more impatient and demanding.”

Directions – Agencies and Management Consultancies in a changing world of people and processes

Agency vs. Management Consultancy… or People vs. Processes – Meeting people and talking about topics drives me always to re-think topics, directions and ideas. Sometimes it’s just the half of a sentences which point me in a direction and let me brood about something. Now I came to the different direction, the different culture and the different approach between agencies and management consultancy.

A Prelude to Innovation: Figure Out How The World is Changing and How To Be More Relevant as It Evolves – Brian Solis

There are many places in this world I hope to one day experience. On that list was Sofia, Bulgaria. I use the past tense as I’m so happy to report that I had the opportunity to visit this beautiful city (and country) for the DigitalK conference. What a great event! I presented on topic that I refer to as “A Prelude to Innovation.” It’s meant to spotlight the important actions and events serving as the introduction to innovation itself. Shortly…

Brands of the Future: The Critical Relationship Between BX, CX, UX and EX – Brian Solis

Businesses are doubling down on customer experience and rightfully so. The customer has never been more connected, informed and empowered. Any brand hoping to survive and thrive in an era of digital Darwinism has no choice but to #adaptordie. But customer experience in of itself is not enough. Brands must understand what it means to compete at a time when people are not only changing, their priorities around values, aspirations and loyalty are also shifting. Humanity is now the killer…

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