Questions to define a Digital and Social Media Strategy
As businesses worldwide are becoming entirely digital transformed having a digital and social media strategy is fundamental.
Digital Readiness Is Different Than the Technology That Supports It
To what degree is your company willing to unite tools and products with a clear, actionable set of process goals to achieve complete digital transformation?
Why Agencies And Brands Should Be Worried
It’s not pretty out there in AgencyLand… but what’s coming down the line? Change.
Scott Brinker: How the martech landscape fits together
In this ‘post-platform era,’ he says, organizations need to catch up.
Will blockchain upend digital advertising as we know it?
The tech could solve myriad issues pertaining to ad fraud and non-transparency, but would be yet another disruption to an industry still scrambling to achieve digital transformation.
Let’s play the buzzword bingo
RTA, RTB, Display, Mail, E-Mail, Affiliate,Social Media, Search, Mobile, Performance Marketing, Reat-Time Advertising, Business Development, Digital Transformation, SEO, SEA, Omni-Channel, Cross-Channel, Insights, Marketing, Sales, Produktmanagement, Führungskraft, Mitarbeiterführung, B2B, B2C, Programatic, Pharma, Healthcare, E-Commerce, Trends, Big Data, Near-Time, Real-Time, Media Planning, Media PLanung, Brand, Branding, Produktmanager, Produktmanagement, Webanalyse, RFI, RFP, Analytics, Attribution, Blog, SaaS, Advertising, Commerce, […]
Can AI help strike the right emotional tone for content?
Next-gen content intelligence technology could simplify one-to-one personalization, but marketers don’t have to wait to take a more holistic view of their efforts.
Google: New video previews in search results
Now when you do a search on Google, you’ll get a preview of relevant videos directly in the results, so you have a better idea of what you’re about to watch before you tab.
Relationship-first Marketing Automation – Karen Steele, Group VP Marketing at Marketo
In this interview, Karen offers a new perspective on marketing automation, focusing on using it for engagement in addition to generating a pipeline and revenue. Watch as she explains the need for marketing automation and account-based marketing alignment for better results; and AI’s role in the future of marketing automation
Why marketers are failing to track 87% of their content shares
Although most brands confine their analysis of social sharing to share buttons and email newsletter tracking, our latest experiment shows that 87% of all shares are made through copy-and-paste direct from the address bar.
