Amazing what happened in the new “Garner Magic Quadrant for Digital Marketing Hub”. To see Adobe, Salesforce and Oracle as the leader was clear. The only one who is following them is Marketo and others like Experian, Marin and Teradata (now Mapp Digital) dropped of!
Do you know postview tracking? This was very popular within affiliate marketing and has lost his importance with the start of cookie dropping. It was used to pay the publisher with the first contact with a user within the customer journey and a defined time range. This kind of customer journey is describing the channel […]
Confused by all these buzzwords within performance (programmatic) advertising? See this chart which hopefully simplifies all the bits and bytes and gives you an overview of the ecosystem.
The result of the change of interacting and communication with clients, prospects and / or user is a total different profile of a marketer in future. How communication could look like in 2025 you can see here. The marketer will be the trusted advisor who will not post advertising any more. He will post on […]
The change in communication, driven by digital, is giant. Marketing will not be what it is today. We will see a huge change and transformation. User are sad of advertsing following them for weeks. People looking for help instead od advertising. The marketer will be the trusted advisor
There is no single one best solution doing digital. My direction is performance driven. Performance can be so much. We are talking about advertising, branding, e-commerce, etc. At the end of the day it’s all about communication at the right time with the right message.
For a digital marketer conversion numbers are key. That’s how it is learned to control and steer business for many years. Do you think conversion numbers should be your focus in future? There are so many conversion numbers like: number of users average time a user spends on your website average order value etc. If […]
There a 3 pillars. You will find much about Marketing and Communication within this blog. Also there is a strong attention on IT, systems and data. In this blog post now I would like to focus on the third pillar… Change Management. This is, maybe, the most important pillar. Digital Transformation and IoT is changing […]
Stop talking about Marketing if you mean just Advertising …and think about Communication. This is everything like content, PR, social, advertising and much more. It’s user / customer centric. Advertising is you centric. It focus on selling your products to someone instead of being the trusted advisor for your target group who delivers what they […]
I wrote much about vision, mission, values and strategy. The real transformation starts in many (smaller or bigger) projects. If we know what we want from a business point of view it’s time to start the transfer / implementation. Here it starts with thinking about data. Data about user and getting knowledge out of them are essential for every business in future.