Relationship-first Marketing Automation – Karen Steele, Group VP Marketing at Marketo In this interview, Karen offers a new perspective on marketing automation, focusing on using it for engagement in addition to generating a pipeline and revenue. Watch as she explains the need for marketing automation and account-based marketing alignment for better results; and AI’s role in the future of marketing automation Source: www.martechadvisor.com August 18, 2017Topic: Tooling & More (Click to share this post)
