Relationship-first Marketing Automation – Karen Steele, Group VP Marketing at Marketo

- Relationship-first Marketing Automation – Karen Steele, Group VP Marketing at Marketo: In this interview, Karen offers a new perspective on marketing automation, focusing on using it for engagement in addition to generating a pipeline and revenue. Watch as she explains the need for marketing automation and account-based marketing alignment for better results; and AI’s role in the future of marketing automation

Relationship-first Marketing Automation – Karen Steele, Group VP Marketing at Marketo
In this interview, Karen offers a new perspective on marketing automation, focusing on using it for engagement in addition to generating a pipeline and revenue. Watch as she explains the need for marketing automation and account-based marketing alignment for better results; and AI’s role in the future of marketing automation
Source: www.martechadvisor.com

 

Topic: Tooling & More

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