Up and comer Sven Esser delves into not only how the ‘Supply Chain’ impacts the customer experience but what kind of new model the supply chain needs to adopt to not only fix the contemporary problems.
We talk about #CX (Customer Experience)… but how do we reach this? There are two views we should consider. The first one is the most used view while the second every one knows and lose sight of it. Only if we combine both views we get the big picture. It’s like with binoculars.
Customer Experience is about understanding, prediction and taking the right interaction at the right time. It’s about afull service offer and the “platform thinking”. …but what was before the big buzzword #CustomerExperience?