The Move Toward In-App Advertising: Forrester Thought Leadership Paper PubMatic commissioned Forrester Consulting to interview advertisers, agencies and tech providers to determine key trends within in-app environments. March 4, 2019Topic: CommunicationTags: Advertiser- Agency- App- consumer- Customer Engagement- Fraud- In-App Advertising- Media- Targeting- Technology Provider- Thought Leadership (Click to share this post)