We talk about #CX (Customer Experience)… but how do we reach this? There are two views we should consider. The first one is the most used view while the second every one knows and lose sight of it. Only if we combine both views we get the big picture. It’s like with binoculars.
Forrester just published his new Cross-Channel Campaign Management Wave Q1 2018
#CX (Customer Experience) is in everyonce mouth. Gartner analyzed in his Magic Quadrant the CRM and CX implementation provider. First of all it requires the right business understanding, the change from the corporate view to the customer view.
Customer Relationship Management (CRM) systems and Data Management Platform (DMP) products are complementary and competing software for targeting people digitally. A CRM tracks only your registered customers (prospects, loyal, and churned). A DMP tracks unregistered and registered audiences of your digital media and advertising, which can be a larger set of user profiles than your CRM.
The digitization is pushing us into the direction where we need to re-think traditional ways of communication and interaction. We interact with user / consumer through marketing communication, products and services, through support and my other channels. “Data is the new oil” is a slogan everyone has read. The user / consumer get’s a huge […]
Growth and Customer Centricity / Customer Experience, does this fit together? Where should I focus on, on the customer or the ROI? True is, that things are changing fast and agility is what’s needed to follow this speed.
“What is growth?” is one of the most frequent questions I’m confronted with. “Is it just another term for marketing?” Especially clients from more traditional companies try to fit the term into a silo they are familiar with. While marketing and growth go hand-in-hand, they are not identical and therefore not synonymous.
Avoid being slowed off and get inputs within 5 areas of native advertising that will get special attention in 2018.
Santander Consumer Bank is going all in on content marketing, but they know that great content isn’t enough. You need to incorporate paid distribution into your marketing strategy.
Those little digital images are growing and changing how we communicate. You best believe someones’s cashing in.
Already seen my personal profile?
Leading by Vision – Success Stories