Just thought about customer journey tracking and attribution. This are two buzzwords which are going arround… Everyone loves them and as a solution provider providing a software you can sell this very well these days. I hate this buzzwords a bit. Why? Here’s why…
Digital Marketing solutions are available like sand on a beach and every solution claims that is the best and only solution. Are they delivering the marketing and communication need?
What is Digital Transformation for you?
What is the benefit of Digital Transformation?
Is cross-channel marketing just bringing Search and Social together for example? Is it bringing all online channels together? Is it bringing online and offline together? …or is it spreading the brand or performance message in an 1:1 communication out?
“Digital Marketing is Display, Mobile, Search,…” This or something similar would answer most, but why are they thinking in channels instead of directions like Branding or E-Commerce?