Some notes and though about business solutions

Solutions are available like sand on a beach and every solution claims that is the best and only solution. Are they delivering the marketing and communication need?

I see many many solutions which are great for one use case and they claim that they have an holistic approach / view… but let’s face it, holistic or omni-channel they are not. They combine 2 or 3 touchpoints but who can combine all touchpoints in online and offline by working with huge real- and fundamentally data?

Marketers have a lack if they want to bring different solutions together to gain a holistic business approach for their business. In real marketers are far behind what software solutions can deliver. Software solutions on the other end are far behind what could be possible!

  • What are you thinking about the digital solutions which are available today?
  • Where do you see the lack of digital transformation from a solution point of view?
  • In which direction do you think solutions will go over the next 2-3 years?


…feel free to take this to consider about writing a comment or an entire article. I’m happy to read what your thinking and vision is.

(Click to share this post)

Inline Feedbacks
View all comments
Do NOT follow this link or you will be banned from the site!