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Customer Experience & Customer Centric

Many buzzwords going around, two of them are Customer Experience and Customer Centric which had been on top of any digital marketing conference in 2016. There are many ideas and approaches I have listened. All of them are interesting and sometimes impressive. Two things I missed all the time: 1) Having the right vision Most […]

Digital Transformation Steps

What does Digital Transformation means for you? There are 1001 definitions out. The ones are looking more on the IT site and the others more on the business site. Let’s leave this buzzword out and have a look what to think about if you want to get “more digital”. Source: Video (German) Leading with OKR […]

E-Commerce Trends 2017 and Above

Communication will change and communication is what we need to do for e-commerce. We will see a move away from channel thinking. Channel in direction mobile vs. desktop, but also display vs. social vs. search vs. e-mail or others. In the past we did communication based on environment, then on interest and in future it […]

Marketplace: Live or die with Amazon

Amazon is the leading marketplace. Driven not only by price, more by a broad variety of services which makes it easy to use and find quickly what’s needed. Also getting products delivered is very quick. So does an E-Commerce player needs to sell his products trough Amazon? First let’s have a look into how to […]

Customer Experience & Digital Transformation