Great PDF to read:
Pedal To The Metal – How data-driven marketing can enhance the performance of your business.
Quote: “If you can successfully break down your silos and pull all your data together, you can create a dynamic, progressive profile of each customer, allowing you to anticipate and respond to their individual needs.”
Read the entire “Pedal To The Metal” report…
Source: www.digitaldoughnut.com/knowledge/adobe/pedal-to-the-metal