Data driven customer experience: Delivering value at the right time
Data-driven customer experience puts the customer first, delivering exactly what they need at just the right time.
Data & analytics trends in 2018: What do the experts predict?
It’s been a big year for data-driven marketing. Gone, mostly, are the dry aphorisms about ‘data as the new oil’, and in their place are marketers actually talking about data science.
Pedal To The Metal – Data-Driven Marketing
Quote: “If you can successfully break down your silos and pull all your data together, you can create a dynamic, progressive profile of each customer, allowing you to anticipate and respond to their individual needs.”
Webanalytics will die
Marketing is the new sales and data the new marketing! …but webanalytics vendors like, Google Analytics, IBM, Adobe, Webtrends, Webtrekk or others need to reshape their product. The future of marketing is data driven and combines more then online data. Webanalytics like we know it today will die and will be integrated or taken over […]
