Day by day there are thousand news arround digital. Companies fight about the best strategy, the best solution or the best tool for search, social, mobile, etc. They are talking about Cross-Channel or Omni-Channel as a buzzword.
How do you feel with this?
Social is important. It is not just a channel…. you need to live it!
Don’t start Social without a strategy, clear goals and without time to focus on it. Keep an eye on it, have time and don’t let it run later by it’s own.
There are 3 steps… preparation, execution and optimization. This is always the same, doesn’t matter if it is for B2B or B2C.
Read this thoughts why Tinder is about to become the most coveted platform for advertisers
Just thought about customer journey tracking and attribution. This are two buzzwords which are going arround… Everyone loves them and as a solution provider providing a software you can sell this very well these days. I hate this buzzwords a bit. Why? Here’s why…
Digital Marketing solutions are available like sand on a beach and every solution claims that is the best and only solution. Are they delivering the marketing and communication need?
What is Digital Transformation for you?
What is the benefit of Digital Transformation?
Is cross-channel marketing just bringing Search and Social together for example? Is it bringing all online channels together? Is it bringing online and offline together? …or is it spreading the brand or performance message in an 1:1 communication out?
“Digital Marketing is Display, Mobile, Search,…” This or something similar would answer most, but why are they thinking in channels instead of directions like Branding or E-Commerce?