#digitalrumble
Have a search for the hashtag #digitalrumble on Twitter and post your own #digitalrumble!
Integrated: Content Marketing, Native Advertising and Performance Marketing
Marketing has different disciplines like Online, PR, Brand, Performance…. and also different Channels like TV, Display, E-Mail, Search, etc. Marketers needs to bring the different data silos together and companies needs to merge the different disciplines and channels to only one… let’s name them “user-communication”.
Rethinking Buyer Personas In An Era Of Digital Transformation
Pssst…. “The buyer is also the user and the user is also the buyer”
Creating The Optimal Cross-Channel User Experience
Nowadays users interact with your company through many different channels. What might start on the web, might go to mobile and tablet applications, emails, print, radio, social media, by talking to your employees on the phone for customer support, etc., etc.
Programmatic Advertising: DSP vs. DMP
Do I need both, a DSP (Demand Side platform) and a DMP (Data Management platform)? A question which is raising up more and more. Many marketers say yes… but it is a yes and no. If you want to do programmatic advertising you need a DSP to interact with the data exchange (ad-exchange and / or ad-networks)…
Goodvertising & Native Advertising
YES! We have new buzzwords to talk about. While Native Advertising isn’t that new, just newly hyped, Goodvertising is a relative new buzzword.
I’m sure you have heard of it, but do you know what it is?
Everything is in change…
Turn around… What do you see? Turn back and look forward. Are you open minded and really want to change things? Changing things for you and also things within your market?
Digital is always changing. If you do things like two or more years before and you are happy with the results ok, but there is such a huge potential within digital and the digital transformation / IoT. It requires change in all areas of operating. Digital Transformation is change in every pore of you, and your business. It’s about…
The Change in Media
Communication and interaction with clients, user, prospects, etc. is changing. Here are five important things brands and marketers should think about.
Gartner: Adobe, Salesforce, Oracle and Marketo have best Marketing Hubs
Amazing what happened in the new “Garner Magic Quadrant for Digital Marketing Hub”. To see Adobe, Salesforce and Oracle as the leader was clear. The only one who is following them is Marketo and others like Experian, Marin and Teradata (now Mapp Digital) dropped of!
Postview tracking, cookie dropping and the customer journey… what’s next?
Do you know postview tracking? This was very popular within affiliate marketing and has lost his importance with the start of cookie dropping. It was used to pay the publisher with the first contact with a user within the customer journey and a defined time range. This kind of customer journey is describing the channel […]
