I always talk about Performance Marketing. If I talk to online marketing people they mostly understand E-Commerce… but it’s much more, it’s:
Have a look into this article about Performance Brand Marketing.
CPG Brands: Welcome to the Age of Brand Performance Marketing
The consumer goods industry is wrestling with the implications of Unilever’s recent purchase of Seventh Generation following its earlier move to buy Dollar Shave Club and alongside Wal-Mart’s acquisition of Jet.com. (Is The Honest Company next?) At face value, these moves aren’t revolutionary. We’…