End-to-End approach instead of silo or channel thinking. We are playing in silos which is still working for now… but how long will this last?
True CX requires lateral thinking. We need to transform our mindset, break down silos and face the operational marketing challenges. Stage 1 – Vision & Strategy The first silo is the corporate structure. We have sales, marketing, client service / support, product management and more. all with own goals which are mainly corporate driven. Is […]
It’s how successful companies redefine their businesses.
“Disruptive technologies are accelerating and reshaping the evolution of markets while also influencing customer behaviors and expectations. New technologies are empowering customers to research and shop differently. These same technologies…”
By Greg Paull, Co-Founder & Principal, R3 Worldwide Set off and transformed…
Often I see people start with a strategy… and left out vision, mission and values before. But what are the differences here?
Culture eats process & strategy for lunch, but without processes & strategy there will be no culture. – There is no either or. We are process and result driven, but that’s not all and shouldn’t be the only focus if we want to change things and grow these days. Just focus on process & strategy is a dead end. The culture should be within the boat.
Do you know what a CSS is? CSS is well known as “cascading style sheet” and defines the look of a website. But what has CSS to do with #CX, #Strategy and #Change?
Successful companies need clarity about the demands of digital technologies, strong leadership, agility and bold investments.
It’s a fight between online and offline. Amazon is well known for his platform strategy and is very successful with it. On the other site there is the cross-channel strategy which has it’s advantages. Some voices say that a platform strategy is killing offline within commerce. What is the truth? What is the solution?