Do you see the X within transformation? Often we talk about digital transformation… which is not about digital, it’s about transformation. This transformation means not just using digital tools & channels, it means changing the entire business… and this in direction to the customer and his experiences with our products / services.
Placing something new about old thinking, processes, structures,.. is no real change. Today I got a very good wording for it. “This is not transformation, this is just translation” (Thanks Steve for this great definition).