Customer Data Platforms: The Truth Behind the Hype
Customer Experience is the big hype. Handling and understanding date is the key elementt behind… not the marketing tools which use this data to build messages.
Performance Advertising Simplified (update)
Confused by all these buzzwords within performance (programmatic) advertising? See this chart which hopefully simplifies all the bits and bytes and gives you an overview of the ecosystem.
Webanalytics will die
Marketing is the new sales and data the new marketing! …but webanalytics vendors like, Google Analytics, IBM, Adobe, Webtrends, Webtrekk or others need to reshape their product. The future of marketing is data driven and combines more then online data. Webanalytics like we know it today will die and will be integrated or taken over […]
