Brian Solis is always great. He is so true if he says: “We think we are customer centric, but by nature we are shareholder / stakeholder centric”.
Read his great article, see his definition of “The X Framework for Experience Design” which contains #BX, #CX and #DX. It’s interesting that he puts the brand in the center instead of the customer! Is this because we are NOT really customer centric?
In his video from the DXSummit he is talking about “digital transformation which has very little to do with digital” (minute 6:00.) For him the core of digital transformation is transformation which means change… Don’t want to tell to much about this video, you need to listen by your self, think about each sentence from him (maybe repeat it 2, 3, … times). Brian is inspiring in this video and give you much to think about for the next days.
Brands of the Future: The Critical Relationship Between BX, CX, UX and EX – Brian Solis
Businesses are doubling down on customer experience and rightfully so. The customer has never been more connected, informed and empowered. Any brand hoping to survive and thrive in an era of digital Darwinism has no choice but to #adaptordie. But customer experience in of itself is not enough. Brand…
See also: It’s all about the X, the experience
