What are operational silos, why do they occur and how can they harm customer experiences?
Read this Forrester study to get recommendations on meeting marketing and customer experience goals using modern technologies.
A really great artticle from Tim Herbig, a must read if you love (like I) OKR.
Marketers have a technology problem. A new report by Econsultancy, produced in partnership with Zone and Cognizant, has found that marketers’ technological infrastructure frequently falls short of the level required to enable a truly great customer experience – and marketers are well aware of it.
Gartner (Mick MacComascaigh and Jim Murphy) released the “2018 Magic Quadrant for Web Content Management”. Web Content Management (WCM) is a key element for Digital Customer Experience (#DX)
Customer Experience is the big hype. Handling and understanding date is the key elementt behind… not the marketing tools which use this data to build messages.
There’s only one leader in the “Forrester Wave™: Experience Optimization Platforms, Q2 2018”. Customer Experience (CX) is the #1 keyword these days…. so where are all the competitors in the industry like Salesforce?
#CX (Customer Experience) is in everyonce mouth. Gartner analyzed in his Magic Quadrant the CRM and CX implementation provider. First of all it requires the right business understanding, the change from the corporate view to the customer view.
Customer Relationship Management (CRM) systems and Data Management Platform (DMP) products are complementary and competing software for targeting people digitally. A CRM tracks only your registered customers (prospects, loyal, and churned). A DMP tracks unregistered and registered audiences of your digital media and advertising, which can be a larger set of user profiles than your CRM.
These days more and more buzzwords flying arround. Often new buzzwords for just a modification of something traditionally. Ad the end of the day we should leave the buzzwords and focus on what we want to achieve.