I have developed myself and it is now much more than Digital Marketing & Digital Transformation. The core is Customer Experience which is an online-, offline- and non-marketing topic. Change and Transformation are key elements beside Marketing. Marketing means the entire Communication and entire Interaction. So why naming this blog still Digital Marketing & Digital […]
Takeaways from the Platform Economy Summit 2019 – Platform Value Now in Frankfurt
Customer experience (CX) leaders must reach for and achieve increasing and evolving levels of CX maturity. That’s why the one customer experience management (CEM) tool that every CX leader must use is a CX Maturity Model.
What are operational silos, why do they occur and how can they harm customer experiences?
Read this Forrester study to get recommendations on meeting marketing and customer experience goals using modern technologies.
A really great artticle from Tim Herbig, a must read if you love (like I) OKR.
Marketers have a technology problem. A new report by Econsultancy, produced in partnership with Zone and Cognizant, has found that marketers’ technological infrastructure frequently falls short of the level required to enable a truly great customer experience – and marketers are well aware of it.
Gartner (Mick MacComascaigh and Jim Murphy) released the “2018 Magic Quadrant for Web Content Management”. Web Content Management (WCM) is a key element for Digital Customer Experience (#DX)
Customer Experience is the big hype. Handling and understanding date is the key elementt behind… not the marketing tools which use this data to build messages.
There’s only one leader in the “Forrester Wave™: Experience Optimization Platforms, Q2 2018”. Customer Experience (CX) is the #1 keyword these days…. so where are all the competitors in the industry like Salesforce?