Tooling & More

What is the difference between a CRM and DMP in cross-channel advertising?

Customer Relationship Management (CRM) systems and Data Management Platform (DMP) products are complementary and competing software for targeting people digitally. A CRM tracks only your registered customers (prospects, loyal, and churned). A DMP tracks unregistered and registered audiences of your digital media and advertising, which can be a larger set of user profiles than your CRM.

Do NOT follow this link or you will be banned from the site!