The change in communication, driven by digital, is giant. Marketing will not be what it is today. We will see a huge change and transformation. User are sad of advertsing following them for weeks. People looking for help instead od advertising. The marketer will be the trusted advisor
We will see a new Internet raising up, a peer-2-peer Internet of trust. This is not about web 2.0 or web 3.0, it’s a fundamental change. We can name it “Process Cloud” or just “Cloud 2.0”. Today data or software (SaaS) is within the cloud, with blockchain processes will be done in the cloud.
Beginning of November 2016 Gartner published his Hype Cycle for Digital Marketing & Advertising, 2016. This gives a direction at which stage topics are in the market and how long they will take to reach productivity. Let’s have a look at some points which I think are important to have a look at. Customer Data […]
Day by day we read many articles about digital strategies, visions and so on…. This is theory! But how do you bring “Digital Transformation” to the road?
Technology is growing fast as well as the amount of data and internet traffic. Big-Data is not new in discussion. The challenge is how to handle them on the one side and how to use them on the other side.
Let’s have a look on technology with a marketing view / direction.
There are plenty of marketing tools available on the market, most of them as a SaaS model. They all fight for the best features & functions. Before we can do the best marketing we need to handle the information and data which are available now and which should be available (stored somewhere and not connected). There should also be a thinking which data should be collected to do a better communication and reach sales & marketing goals.
So it is first to do some homework and then focus on tools like Adobe, Salesforce and other.
Why? Let’s have a look at these 2 statements:(more…)