Performance Advertising Simplified (update)
Confused by all these buzzwords within performance (programmatic) advertising? See this chart which hopefully simplifies all the bits and bytes and gives you an overview of the ecosystem.
Near-Time Advertising (NTA), the better way to do Programatic Advertising?
Real-Time Bidding (RTB) is in the whole world. Everyone is talking about it and it’s the basic “technology” for Programmatic Advertising, Real-Time Advertising (RTA) or however you call it. The question is if we really need real-time!? Let’s look back. Before RTB it was a massive workload to place and change campaigns. With RTB we […]
