We all know the Gartner Hypecycle. Everything starts with the technology trigger, goes through an hype and come to productivity… shortly spoken. But is this everything?
Content marketing has been stuck in the hype cycle for years. But today’s brands are finally realizing what it takes to break out.
Enterprises should explain the business potential of blockchain, artificial intelligence (AI) and augmented reality (AR).
Technology is growing fast as well as the amount of data and internet traffic. Big-Data is not new in discussion. The challenge is how to handle them on the one side and how to use them on the other side.
Let’s have a look on technology with a marketing view / direction.
There are plenty of marketing tools available on the market, most of them as a SaaS model. They all fight for the best features & functions. Before we can do the best marketing we need to handle the information and data which are available now and which should be available (stored somewhere and not connected). There should also be a thinking which data should be collected to do a better communication and reach sales & marketing goals.
So it is first to do some homework and then focus on tools like Adobe, Salesforce and other.
Why? Let’s have a look at these 2 statements:(more…)