Does Businesses Exist to Make Money Simon Sinek?
Customer Experience (CX) in it’s core has first off all the purpose to be there for the customer. Money is not the point the customer is interested. This is different if we look into companies.
The Difference Between Brand Purpose, Vision and Mission
The ability for a brand to separate itself from the rest of the market and rally employees to deliver distinguishing experiences for customers is a challenge for every company.
