Do you see the X within transformation? Often we talk about digital transformation… which is not about digital, it’s about transformation. This transformation means not just using digital tools & channels, it means changing the entire business… and this in direction to the customer and his experiences with our products / services.
Transformation is difficult for ourself and to do in established environments. Have you ever tried to transform yourself? Have you ever tried to transform business processes, structures, thinking, etc.?
To win in the next few years, attracting top talent, collaboration and Intelligence to leverage the martech stack will be vital for success. Empowering people will elevate brands.