It’s all about the #CustomerExperience. Both, experience and emotions are very close, so we need to trigger both through communication.

People Buy Emotions Not Things

Just for a moment, think about the last big purchase you made. Was it a car? A house? That boat you had been dreaming about? Or possibly something as simple as a purse? At first glance, it may seem that our purchasing decisions have much more to do with the careful analysis of needs than…

Source: Brand Quarterly