Performance Advertising Simplified (update)
Confused by all these buzzwords within performance (programmatic) advertising? See this chart which hopefully simplifies all the bits and bytes and gives you an overview of the ecosystem.
The change of the marketer
The result of the change of interacting and communication with clients, prospects and / or user is a total different profile of a marketer in future. How communication could look like in 2025 you can see here. The marketer will be the trusted advisor who will not post advertising any more. He will post on […]
From “Digital Transformation” to “Internet of Things” with the Customer in the middle
The change in communication, driven by digital, is giant. Marketing will not be what it is today. We will see a huge change and transformation. User are sad of advertsing following them for weeks. People looking for help instead od advertising. The marketer will be the trusted advisor
Digital: What we really should think about
There is no single one best solution doing digital. My direction is performance driven. Performance can be so much. We are talking about advertising, branding, e-commerce, etc. At the end of the day it’s all about communication at the right time with the right message.
Do you still think about conversion rates?
For a digital marketer conversion numbers are key. That’s how it is learned to control and steer business for many years. Do you think conversion numbers should be your focus in future? There are so many conversion numbers like: number of users average time a user spends on your website average order value etc. If […]
Start a Digital Transformation Project: Change Management
There a 3 pillars. You will find much about Marketing and Communication within this blog. Also there is a strong attention on IT, systems and data. In this blog post now I would like to focus on the third pillar… Change Management. This is, maybe, the most important pillar. Digital Transformation and IoT is changing […]
Digital Marketing: Stop talking about…
Stop talking about Marketing if you mean just Advertising …and think about Communication. This is everything like content, PR, social, advertising and much more. It’s user / customer centric. Advertising is you centric. It focus on selling your products to someone instead of being the trusted advisor for your target group who delivers what they […]
Start a Digital Transformation Project: Data
I wrote much about vision, mission, values and strategy. The real transformation starts in many (smaller or bigger) projects. If we know what we want from a business point of view it’s time to start the transfer / implementation. Here it starts with thinking about data. Data about user and getting knowledge out of them are essential for every business in future.
Communication 2025 (update)
Everything is in change. Everyone is shouting out buzzwords like Digital Transformation, User Experience, Customer Centric, IoT and many other. We are talking about Performance Marketing, Data Driven Marketing and Social Media…. but do we really understand the big picture?
The future of recommendations
We all know product recommendations based on what other user who have seen / bought the actual product have then looking for or bought. Amazon was the key player who used this kind of recommendations first. There are different SaaS solutions out which helps to deliver this. There are also solutions out which do the […]
