The change in communication, driven by digital, is giant. Marketing will not be what it is today. We will see a huge change and transformation. User are sad of advertising following them for weeks. People looking for help instead od advertising. The marketer will be the trusted advisor.
Read: Communication 2025
The process to get there is huge. We need to have the right vision (1), need to install a change management (2), involve the IT (3) and finally do marketing in direction of content communication (4) on a 1:1 base (often in real- or near-time). All this 4 points are single projects we need to drive. Each project is huge and needs to have the right people, one leader for each of these four, on with the customer view, one who focus on Digital Transformation (internal company view) and one who focus on Internet of Things. So finally we have 7 leader to drive the future of online & offline communication.
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Digital Transformation: Road Work Next 5 Miles
Day by day we read many articles about digital strategies, visions and so on…. This is theory! But how do you bring “Digital Transformation” to the road?
The change of the marketer
The result of the change of interacting and communication with clients, prospects and / or user is a total different profile of a marketer in future. How communication could look like in 2025 you can see here. The marketer will be the trusted advisor who will not post advertising any more. He will post on […]
Communication 2025 (update)
Everything is in change. Everyone is shouting out buzzwords like Digital Transformation, User Experience, Customer Centric, IoT and many other. We are talking about Performance Marketing, Data Driven Marketing and Social Media…. but do we really understand the big picture?
Start a Digital Transformation Project: Change Management
There a 3 pillars. You will find much about Marketing and Communication within this blog. Also there is a strong attention on IT, systems and data. In this blog post now I would like to focus on the third pillar… Change Management. This is, maybe, the most important pillar. Digital Transformation and IoT is changing […]
Start a Digital Transformation Project: Data
I wrote much about vision, mission, values and strategy. The real transformation starts in many (smaller or bigger) projects. If we know what we want from a business point of view it’s time to start the transfer / implementation. Here it starts with thinking about data. Data about user and getting knowledge out of them are essential for every business in future.