Tag: GDPR

Update: Is CEM the better CRM? …and is this the end of the evolution?

Customer Centric is one of the key buzzwords these days…. but what’s behind? It’s a cultural change and much more then just CRM (Customer Relationship Management), or better it’s an active CRM approach which is not only reflecting the past. We need to transform our self from CRM over CEM up to CIM.

Customer Experience & Digital Transformation