In The Big Short, investor Michael Burry says “One hallmark of mania is the rapid rise in the incidence and complexity of fraud.” (Burry shorted the mania- and fraud-filled subprime mortgage market and made a mint in the process.)
Customer Centric is one of the key buzzwords these days…. but what’s behind? It’s a cultural change and much more then just CRM (Customer Relationship Management), or better it’s an active CRM approach which is not only reflecting the past. We need to transform our self from CRM over CEM up to CIM.