Every year the same… everyone is in dmexco fever. Many meetings, many hours walking from booth to booth and burning feeds at the end of the day. Everyone is busy and has less time during the fair, just shouting out buzzwords and phrases.
First of all please excuse that this article is in German. It’s based on an open letter to the digital industry with a focus on german speaking region. — Christian Meyer ist Senior Media Manager Europe und Head of Digital bei der Theo Müller Gruppe. Sein offener Brief vom 1. September 2016 hat einige Gemüter erregt…und dies kurz vor dem wichtigsten Event in der Branche, der DMEXCO.