Customer Data Platforms: The Truth Behind the Hype
Customer Experience is the big hype. Handling and understanding date is the key elementt behind… not the marketing tools which use this data to build messages.
Gartners Magic Quadrant for Customer Experience & CRM Implementation Services
#CX (Customer Experience) is in everyonce mouth. Gartner analyzed in his Magic Quadrant the CRM and CX implementation provider. First of all it requires the right business understanding, the change from the corporate view to the customer view.
Digital Aligned Communication Strategy
Is it right to build a digital communication strategy? A communication strategy in the past was more a corporate strategy, now it’s a customer strategy to build the #CustomerExperience through digital data.
Update: Is CEM the better CRM? …and is this the end of the evolution?
Customer Centric is one of the key buzzwords these days…. but what’s behind? It’s a cultural change and much more then just CRM (Customer Relationship Management), or better it’s an active CRM approach which is not only reflecting the past. We need to transform our self from CRM over CEM up to CIM.
