Tag: Brand

Growth through Customer Experience – the Growth Map

Growth and Customer Centricity / Customer Experience, does this fit together? Where should I focus on, on the customer or the ROI? True is, that things are changing fast and agility is what’s needed to follow this speed.

The Difference Between Brand Purpose, Vision and Mission

The ability for a brand to separate itself from the rest of the market and rally employees to deliver distinguishing experiences for customers is a challenge for every company.