The future of brand management
How can companies build the resilience and agility they need in the digital age? And what is the role of the brand in all this? One thing is certain: the brand manager will be the “hero of the transformation”.
How can companies build the resilience and agility they need in the digital age? And what is the role of the brand in all this? One thing is certain: the brand manager will be the “hero of the transformation”.