Real changes to consumer behavior are driving adoption of data-driven creative

- Real changes to consumer behavior are driving adoption of data-driven creative: Contributor John Nardone takes a look at how consumer behavior has changed in the age of smartphones and multitasking and explains why data-driven creative is essential to reach this new, distracted consumer.

It’s not just hype: Real changes to consumer behavior are driving adoption of data-driven creative – Marketing Land

Contributor John Nardone takes a look at how consumer behavior has changed in the age of smartphones and multitasking and explains why data-driven creative is essential to reach this new, distracted consumer.

Source: Marketing Land

August 14, 2017Topic: Communication- Digital

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