Just thought about customer journey tracking and attribution. This are two buzzwords which are going arround… Everyone loves them and as a solution provider providing a software you can sell this very well these days. I hate this buzzwords a bit. Why? Here’s why…
What is Digital Transformation for you?
What is the benefit of Digital Transformation?
“Digital Marketing is Display, Mobile, Search,…” This or something similar would answer most, but why are they thinking in channels instead of directions like Branding or E-Commerce?