Digital Advertising Is Facing Its Ultimate Moment of Truth, and Billions of Dollars Are at Stake

- Digital Advertising Is Facing Its Ultimate Moment of Truth, and Billions of Dollars Are at Stake: P&G's Marc Pritchard and CMOs from Bank of America, Unilever and more are demanding transparency.

Digital Advertising Is Facing Its Ultimate Moment of Truth, and Billions of Dollars Are at Stake

Marketing chiefs like P&G’s Marc Pritchard are demanding transparency.

Source: www.adweek.com

September 7, 2017Topic: Communication- Digital

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