The Series: Trust as the foundation for interaction


Through the last days I published a series about trust.

Trust is the key element to build an experience which must be premium, connected and personalized… and it is based on logic, authenticity and empathy. We interact with our customers through marketing, client services, products & services and more. What do you think is the most important common ground you should focus on? Is it the common message, the strategy, the right placement (time, place person) or… ?

I picked up the elements of trust in part 1 and illuminated them in part 2-4 from a different point of view. Now the entire series is live, here are the direct links:

trust summary
  1. Goal & Elements of Trust
  2. Trust within Marketing
  3. Trust within Vision, Mission and Values… which are the base for the Strategy
  4. Trust within You

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