Tag: Marketers

Half of Marketers Aren’t Getting CX Right, Here’s Why

Customer experience is the fundamental driver behind customer-centric marketing today. From creating content of value to sending out personalized messaging and analyzing data to learn more about customer expectations, the whole point is always to enhance CX. However, new research published by the CMO Council reveals that about half of marketers – 47 percent – …

Customer Experience & Digital Transformation