What marketers need to know about addressable TV and OLV

- What marketers need to know about addressable TV and OLV: As the population ages, the folks with the spending power are more likely to watch TV in non-traditional ways. Contributor Justin Freid explains how marketers can tap into this audience with online video and addressable TV.

What marketers need to know about addressable TV and OLV – Marketing Land

As the population ages, the folks with the spending power are more likely to watch TV in non-traditional ways. Contributor Justin Freid explains how marketers can tap into this audience with online video and addressable TV.

Source: Marketing Land

August 16, 2017Topic: Communication- Digital

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